Apple Cuts More Than 200 Jobs Across Siri and Vision Pro Teams Amid AI Push
By Thasmiya
Apple is cutting **more than 200 jobs** across teams working on Siri, Vision Pro and artificial-intelligence software as the company reorganises resources around its next generation of AI products and devices.
The restructuring affects roughly **100 positions in the Vision Pro organisation** and about **100 more across Siri and software teams**, according to reporting published on August 21. Apple is also making changes within its Intelligent Systems Experience group, which works on AI features across the company’s devices. ([Yahoo Finance](https://finance.yahoo.com/technology/ai/articles/apple-cuts-jobs-siri-vision-184532829.html?utm_source=chatgpt.com))
The changes come just months after Apple unveiled a major new generation of Apple Intelligence and **Siri AI** at WWDC 2026. ([Apple](https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/?utm_source=chatgpt.com))
## **What jobs is Apple cutting?**
The reductions are spread across several teams rather than representing a company-wide round of layoffs.
Around **100 positions are being eliminated from the Vision Pro organisation**, while another roughly 100 jobs are being cut from Siri and software teams. The overall number of affected employees is reported to be more than 200. ([Yahoo Finance](https://finance.yahoo.com/technology/ai/articles/apple-cuts-jobs-siri-vision-184532829.html?utm_source=chatgpt.com))
Apple is also reducing positions in the **Intelligent Systems Experience** organisation, a software-engineering group involved in developing AI features for Apple devices. ([Yahoo Finance](https://finance.yahoo.com/technology/ai/articles/apple-cuts-jobs-siri-vision-184532829.html?utm_source=chatgpt.com))
## **Vision Pro gaming team takes a major hit**
Some of the biggest changes are happening inside Apple’s Vision Pro operation.
Apple is reportedly **largely shutting down the team focused on gaming for Vision Pro** and reducing the size of the group responsible for producing immersive video content for the headset. ([The Verge](https://www.theverge.com/tech/983451/apple-layoffs-vision-pro-siri?utm_source=chatgpt.com))
The immersive-video operation is particularly expensive, while Vision Pro has remained a relatively niche product compared with Apple’s mainstream devices.
The cuts do not mean Apple is abandoning Vision Pro or visionOS. Instead, they indicate that the company is changing where it spends resources within its spatial-computing business.
## **Why is Apple restructuring Siri?**
The Siri changes come as Apple moves away from the traditional voice-assistant model towards a much more AI-driven experience.
At WWDC 2026, Apple introduced **Siri AI**, describing it as an entirely new version of Siri built around a new Apple Intelligence architecture.
The new assistant is designed to understand personal context, search information across apps such as Messages, Mail and Photos, understand what is displayed on the screen, perform actions across applications and access current information from the web. ([Apple](https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/?utm_source=chatgpt.com))
Reports indicate that Apple is changing the expertise and roles required within Siri as it transitions to this new architecture. ([Macworld](https://www.macworld.com/article/3217991/apple-lays-off-200-employees-to-focus-on-new-devices-and-ai.html?utm_source=chatgpt.com))
## **Apple is still creating new AI roles**
The restructuring does not mean Apple is simply reducing its overall AI workforce.
Apple said that while the changes would affect a limited number of existing positions, the company would also **create new roles** as part of the realignment.
Affected employees are being supported during the transition and will have opportunities to apply for other positions within Apple. ([Macworld](https://www.macworld.com/article/3217991/apple-lays-off-200-employees-to-focus-on-new-devices-and-ai.html?utm_source=chatgpt.com))
Apple’s current careers listings also continue to show numerous machine-learning and AI openings, including positions directly connected with Siri and Apple Intelligence. ([Apple](https://jobs.apple.com/en-ae/search?location=united-states-USA&team=machine-learning-and-ai-SFTWR-MCHLN&utm_source=chatgpt.com))
## **Apple’s AI push is becoming more important**
The restructuring arrives at a critical point for Apple’s AI strategy.
Apple officially unveiled its next generation of Apple Intelligence in June, alongside Siri AI and new AI-powered capabilities across iPhone, iPad, Mac, Apple Watch and Vision Pro.
Apple says Siri AI will be deeply integrated across its ecosystem and will use personal-context understanding while maintaining the company’s focus on privacy. ([Apple](https://www.apple.com/newsroom/2026/06/apple-unveils-next-generation-of-apple-intelligence-siri-ai-and-more/?utm_source=chatgpt.com))
That transition appears to be changing not only Apple’s software but also the skills and teams the company needs internally.
## **What happens to Vision Pro?**
Apple has not announced that Vision Pro or visionOS is being discontinued.
The current restructuring instead appears to narrow some areas of investment, particularly gaming and costly immersive-video production.
Reports also indicate that Apple has been shifting attention towards other wearable-device concepts, including lighter smart-glasses-style products. ([The Verge](https://www.theverge.com/tech/983451/apple-layoffs-vision-pro-siri?utm_source=chatgpt.com))
For Vision Pro owners, the job cuts therefore should not automatically be interpreted as the end of Apple’s spatial-computing platform.
## **Why this matters**
Apple’s decision to cut more than 200 positions is notable because it reveals where the company is changing priorities as competition around generative AI intensifies.
The biggest story is not simply the number of jobs being eliminated. Apple is simultaneously reducing investment in certain Vision Pro activities, reorganising Siri around a new AI architecture and creating new roles aligned with its future products.
The restructuring suggests that Apple’s next phase will place significantly greater emphasis on **AI-powered software, a redesigned Siri and new device categories**, while some of its earlier Vision Pro ambitions are being scaled back.
## **Source Credits**
Information source and resource owners: Apple, Bloomberg, The Verge and Macworld.
Image sources are combined from official Apple media resources and credited editorial/news publishers where applicable.
For corrections or concerns: concerns@whatmatters.ae
Apple’s official June announcement confirms that it is introducing an entirely new Siri AI and next-generation Apple Intelligence architecture. The **job-cut figures themselves come from Bloomberg’s reporting based on people familiar with the restructuring**, rather than an Apple announcement giving an exact layoff total.
### **Image sources**
For a clean cover, I’d recommend an **Apple Vision Pro or Siri/Apple Intelligence visual** rather than a generic layoff image.
Apple WWDC26 Newsroom — official images and information — **Credit: Apple**.