Keeta Launches Spider-Man: Brand New Day Campaign Across the UAE
By Thasmiya
Food delivery platform **Keeta** has partnered with **Empire Entertainment** to launch a UAE-wide promotional campaign inspired by **Sony Pictures’ Spider-Man: Brand New Day**, bringing movie-themed experiences, rewards and interactive activities to customers ahead of the film’s cinema release on **July 30**.
## **Bringing the Spider-Man Experience Beyond Cinemas**
The campaign, themed **“Delivering A Brand New Day,”** is designed to combine entertainment with everyday convenience by turning regular food orders into exciting experiences.
Customers can look forward to:
- In-app interactive challenges. - Exclusive rewards and prizes. - Cinema-related giveaways. - Entertainment-inspired experiences linked to the upcoming Spider-Man film.
## **Pop-Up Activations Across the UAE**
As part of the collaboration, Keeta will host immersive pop-up experiences at selected shopping destinations across the UAE.
Visitors will have the chance to:
- Play interactive games. - Win exclusive prizes. - Enjoy family-friendly entertainment. - Experience Spider-Man-themed activities inspired by the new movie.
## **Celebrating Everyday Moments**
Keeta says the partnership reflects its goal of creating memorable customer experiences that go beyond food delivery.
By blending lifestyle, entertainment and rewards, the campaign aims to make everyday orders more engaging while connecting customers with one of this summer’s biggest movie releases.
## **About the Film**
**Spider-Man: Brand New Day** is the latest chapter in Sony Pictures’ Spider-Man franchise and is scheduled to arrive in UAE cinemas on **July 30**. The campaign coincides with the film’s regional release and invites fans to celebrate through exclusive experiences and rewards.
## **Why This Matters**
The collaboration highlights how brands are increasingly combining entertainment, retail and digital experiences to engage customers beyond traditional advertising. For UAE residents, it also offers a chance to enjoy Spider-Man-themed activities, prizes and cinema experiences simply by using the Keeta app.
### **Source Credits**
Information source/resource owners: Gulf News (Partner Content), Keeta, Empire Entertainment, Sony Pictures.
### **Image Credits**
Image sources are combined from AI-generated visuals and other platforms. If any owner wants to be mentioned or any content needs to be changed, please email us at **concerns@whatmatters.ae**.